Digital Content Marketing Specialist

                                 

ArtSkills, Inc. is seeking a full-time Digital Marketing Specialist with the ability to manage aspects including, but not limited to, social media, digital advertising campaigns and relationships with influencers. ArtSkills is a family-owned, national company rooted in the art and craft consumer products industry. We are looking for an upbeat, precise, hard-working team member with effective communication skills, excellent computer and internet skills. 

RESPONSIBILITIES: 

Digital Marketing 

  •  Utilize brand strategies to create effective online marketing campaigns 
  •  Coordinate the creation and release of brand content across digital outlets 
  • Manage and supervise social media ad campaigns, promotions, accounts, and posts 
  • Guide projects through the process from conceptualization to completion 
  • Manage digital aspects of the marketing budget 
  • Contribute copywriting to marketing projects 
  • Manage communications with outside vendors and agencies 
  •  Work with Sales and Brand Management teams to structure promotions around retailer audiences

E-Commerce

  • Create and carry out strategies from content to commerce 
  • Work with Sales team to take advantage of new e-commerce opportunities 

Social Media

  • Create and deploy strategies to attract followers on social media platforms such as Instagram, Facebook and YouTube 
  • Boost brand presence by interacting with followers 
  • Maintain a strong brand voice across all platforms 
  • Research uses and benefits of new and emerging platforms 
  • Monitor trends and competitors 
  • Develop a schedule for social media content 
  • Work with Marketing team to create content strategies 

Reporting 

  •  Regularly prepare and distribute brand analytics reports to stakeholders 
  •  Analyze social media platforms and use results in future endeavors 
  •  Provide insights and summaries after campaign completion 

Influencers 

  • Manage all influencer campaigns, working with agencies to evaluate content 
  • Communicate with influencers online 
  • Arrange samples and shipping in order to carry out campaigns 

Other 

  • Promote ArtSkills brand culture across digital marketing initiatives 
  • Supervise junior-level staff, interns and contractors 
  • Work with Human Resources in utilizing social platforms for company marketing and talent recruitment 
  • Other duties as assigned 

REQUIREMENTS: 

  • A positive, fun-loving attitude 
  • Strong organizational and time management skills, as well as the capacity to handle multiple deadlines and projects at once
  • Strong interpersonal skills, with the proven ability to work collaboratively with team members and across departments 
  • Proven ability to thrive in a fast-paced work environment 
  • Proven ability to create compelling brand content 
  • A deep understanding of and immersion in social media culture, with an eye for identifying and analyzing trends 
  • Proficiency with Microsoft Office, Adobe Creative Suite and social media platforms 
  • A willingness to learn, improve and receive feedback 

 Please send resume and cover letter to [email protected] 

About ArtSkills, Inc. 

ArtSkills is a fun place to work! We take great pride in hiring people who are nice, in addition to being qualified and experienced. Our philosophy is that work is most productive when you enjoy your colleagues. High employee morale is paramount at ArtSkills. We have several employee satisfaction programs including a subsidized snack bar where all fruit and healthy food is free, summer barbecues, pizza Fridays and bagel Tuesdays, holiday parties and many other "just because" celebrations! ArtSkills was founded in 1987 and continues to be a family-owned and operated company with a commitment to bringing quality, innovation, and successful experiences to our customers. Originally, ArtSkills opened its doors as a marketing and consulting firm working closely in the Arts & Crafts industry. Today at ArtSkills, we manufacture a wide range of products including poster board and project accessories, fine art, crafts, and hobby supplies, children's toy and activity kits, teacher products, and many other product lines in the creative work and life solutions areas. Our products are available throughout North America in all major mass market, office, grocery, drug, art and craft, club, and pharmacy chains. 

ArtSkills is a proud supporter of the Kids in Need Foundation, whose mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need. tent comes here